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CNH Industrial becomes Augmenta’s strategic partner in crop sensing and machinery automation

Acquiring a minor stake in Augmenta, CNH Industrial becomes Augmenta’s strategic partner in crop sensing and machinery automation, and also foresees future joint research and development collaboration

CNH Industrial N.V. has announced its acquisition of a minority stake in Augmenta, an agricultural technology company, focused on automating farming operations using computer vision and artificial intelligence.

This partnership is the evidence of CNH Industrial’s commitment to invest in advanced agricultural technologies to strengthen its entire product range, offering its customers rapid and easy access to breakthrough agricultural innovations.

Augmenta’s real-time precision farming solution uses a roof-mounted system, which contains multispectral 4K cameras that scan the field ahead during normal farming operation, and by using artificial intelligence calculates exactly what the crop needs in terms of fertiliser or crop protection products. This real-time variable rate application prescription is transmitted to be implemented instantly.

This advanced system, compatible with a broad range of crops, including small and large grains, cotton, rice and sugarcane, not only analyses the crop condition, but also compensates for environmental factors which may impact analysis, such as light levels. The data from the system is automatically transmitted to a cloud portal, for easy management and analysis, or can be exported in standard format to other farm management information systems.

Augmenta, headquartered in Paris, France, and with offices in the US, has its research and development campus in Athens, Greece. The company is focused on developing precision farming solutions based on computer vision and artificial intelligence. To date, the Company’s products are in 16 countries throughout North and South America, Europe and Australia. Augmenta’s technology will be available globally through the AGXTEND portfolio.