Farmerline has joined the Business Call to Action to improve the livelihoods of small-scale farmers of West Africa. Business Call to Action is a global platform, which motivates companies to develop business models for developmental purposes.
The company also plans to provide a specialised mobile communication and data-collection platform to 5,000 agricultural organisations and agribusinesses in the next five years.
Alloysius Attah, CEO of Farmerline, said, “The company is working to bridge the information gap that many farmers face in accessing expert agricultural information and real-time data support.
Our commitment to the Business Call to Action underscores our interest in promoting greater information for the agricultural sector and providing more reliable services and technology to meet the needs of rural farmers, most of whom are women.”
Attah added that Farmerline will provide information about markets, financing, weather forecasts and agricultural services to farmers using mobile phones.
Sahba Sobhani, acting programme manager at Business Call to Action, noted, “Greater access to agricultural information using the mobile phone is a vital instrument for farmers in key underserved markets in Africa, and opening up crucial access to real-time information helps farmers increase their productivity.”