Kakuzi launches premium black tea for the Kenyan market

Kakuzi has taken a new step in its diversification journey with the launch of Kakuzi Pure Black Tea, marking the company’s first move into selling branded tea directly to the local market.

The loose leaf tea is available in 250 gramme and 500 gramme packs and is aimed at Kenyan consumers seeking high quality tea traditionally reserved for export markets.

The launch reflects a broader shift in strategy as the agribusiness looks to add value closer to home and reduce its dependence on exports. Managing Director Chris Flowers said the move aligns with Kakuzi’s long term growth plans and its focus on building more resilient revenue streams.

“This is the first time in our history that we are offering a quality tea brand to the local market,” Flowers said. “Kenyans will enjoy export-grade tea leaves packaged in convenient sizes.”

By targeting domestic consumers, Kakuzi hopes to cushion itself against volatility in international markets. Global tea prices have remained subdued in recent years, making export focused models increasingly exposed to external shocks. The company believes that strengthening its presence at home will help balance these risks while responding to growing demand for premium, locally produced food products.

The tea launch builds on Kakuzi’s expanding portfolio of value added goods sold within Kenya. These include ready to eat macadamia nuts, cold pressed macadamia oil and fresh blueberries, all of which have helped the company move beyond raw commodity exports. The products are currently available at selected retail outlets, the Kakuzi Farmers’ Market along the Nairobi Nyeri Highway and through the company’s online store.

Alongside product diversification, Kakuzi continues to invest heavily in processing capacity. The company operates a major macadamia processing facility in Makuyu, Murang’a County, with the ability to produce up to 2,000 tonnes of saleable kernel each year, making it one of the largest operations of its kind in the country. Its macadamia oil plant can process up to 1,000 litres per day using cold press technology, supporting both domestic sales and export demand.

Looking ahead, Kakuzi has set out ambitious growth targets across its agricultural operations. Over the next decade, the firm plans to almost double avocado production and exports, increasing volumes from 3 million to 5 million cartons. It is also aiming to raise macadamia kernel output from 900 tonnes to 1,500 tonnes, reinforcing its position as a leading player in Kenya’s high value crop sector.