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Olmix plant care launches commercial activity in Egypt

To expand its plant care ranges internationally, Olmix Group has signed an agreement with MacFertilizers (Al-Sabanel AGro Egypt) to provide the Egyptian market with sustainable and innovative solutions that have proved to be a great asset for producers worldwide

As one of the leaders in the market in terms of sustainable agriculture and innovation, Olmix’s global vision aims to implement synergistic programmes to effectively develop soil fertility, strengthen plant resilience, improve the efficiency of fertilisers, reduce the use of pesticides, and to promote the yield and quality of cultivated plant, among others. On this occasion Olmix has found in MacFertilizers the perfect partner to extend its activities and consolidate its external growth in a new promising market such as the Egyptian one.

Olmix has several projects ahead in the country such as the launch of diverse programmes to improve plant nutrition and to develop innovative and sustainable fertilisation practices.

Ignacio Pérez, sales manager of Olmix in North Africa, said, “We are excited to announce that our Plant Care ranges are to be sold in Egypt where we have very interesting and promising projects ahead. This is just the first step for us to begin with our Plant Care commercial activity in the country since what we are seeking is to provide local farmers with the best tools and programs to face their main daily challenges and successfully move towards a healthy and environmentally friendly plant production. We do have some renowned sustainable solutions such as the Algomel one that may be available in Egypt in the near future.”