The event will take place in the convention centre of Addis Ababa with 10,000 m2 of exhibition space ready to showcase the flower, vegetable and fruit industries, HPP exhibitions stated in a statement.
The report further added that important Ethiopian growers will also participate in the trade event.
The company stated that many companies that supply and assist producers in Ethiopia, to increase and improve production, will also be present at the fair.
It further added that it has launched international promotion to attract buyers and investors.
With the country being a major exporter of flowers, vegetables and fruits, this event will provide international fresh flower and fresh produce traders to meet the country’s producers.
The Ethiopian Horticulture Producers and Exporters Association (EHPEA) has organised a launch of the exhibition on 25 January in the Addis Ababa Hilton hotel.
For buyers of flowers, vegetables and fruit, the fair can be attended free of charge.