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British processor and Marel Poultry join forces

Cranswick Poultry PLC (Cranswick) has joined forces with Marel Poultry to install 15,000 bph processing line at Cranswick’s new greenfield primary processing plant in Suffolk, the UK

Cranswick constructionConstruction of Cranswick's greenfield poultry processing plant is underway. (Image source: Marel Poultry)

Marel Poultry will be supplying all machinery and technology from live bird handling right through to labelling.

Cranswick wants to operate the most efficient poultry process in the UK and Europe, supplying fresh poultry to leading UK retailers and other customers.

Premium quality

Arie Tulp, sales and marketing director at Marel Poultry, said, “Cranswick will be able to process at optimum efficiency levels while at the same time keeping full control of the highest quality standards. There will be no compromises. The configuration chosen will most definitely help Cranswick become the UK’s prime processor.”

Latest technologies

Marel Poultry will help Cranswick incorporate the highest standards in animal well-being. The very latest production techniques will drive operational efficiency to new heights. The process starts with ATLAS, the most advanced and humane live bird handling technology in the world.

Hi-tech applications such as Nuova, LineLink, RoboBatcher, SensorX and Thigh Fillet System will also be installed.

Control

Marel Poultry weighing and grading systems such as SmartWeigher and IRIS will assess each product and, working closely together with Marel Innova Food Processing Software, will gather data, ensuring full traceability.

With the integrated Innova solution, Cranswick plant management will be able to control, monitor and report on the real-time status of production and yield.


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