New Holland Agriculture, a brand of CNH Industrial, has launched FarmMate, a digital application for farmers in Asia, the Middle East and Africa (AMEA)
The app, available for IOS and Android smartphones and tablets, aims to support New Holland’s customers in their daily activities with agronomic advice and useful tools.
FarmMate users are expected to find detailed information on New Holland’s equipment and how it can benefit their farming operations, as well as insights on farming practices, news and dedicated services that will improve their overall after-sales experience with the brand.
FarmMate aims to provide farmers with solutions on how to get the best from their fields and from the crops they are cultivating. The app will be customised for each market so that the news, promotions, products and agronomic information provided will always be relevant to the user.
The main menu provides four choices such as Agronomy Tips, Products, Distributors and News. In addition, it provides useful insights on successfully growing the most widespread crops in the user’s area such as corn, potatoes, rice and wheat.
Each crop is explained through a series of card collections organised according to the field operation – tillage, planting, harvesting, and so on. The suggestions and tips provided are constantly updated by the New Holland team and illustrated with photos, graphics and videos.
FarmMate further provides farmers with useful tools for their daily activities, such as a currency converter, details of promotions on spare parts and services available at their dealership, weather forecasts, and news about New Holland products and activities in their country.
FarmMate is the first app of its kind to be offered by the New Holland brand in AMEA markets. It has been launched in Australia, Thailand and Myanmar in local languages in a first step. Additional versions will be introduced into the other markets in succession.
