AGCO, the worldwide manufacturer and distributor of agricultural equipment and solutions, has announced a realignment of its regional structure which will see an increase in its on-the-ground presence in Africa and a further expansion of the company’s significant operations on the continent
The company will reorganise its Asia Pacific Division, effective 1 January 2017, to include Africa, expanding its on-the-ground presence and operations on the continent.
"With this new move, the realigned Asia Pacific and Africa (APA) region will be strongly positioned to leverage the synergies of similar market dynamics in the two territories," said Gary Collar, newly-appointed AGCO senior vice president and general manager, APA.
To support the realignment and further boost service to customers and distributors, AGCO will open a new regional headquarters in Johannesburg, South Africa in early 2017. Alongside the new regional headquarters, the firm will also open a new Future Farm in Francophone-speaking West Africa. Both initiatives are designed to complement AGCO's existing parts distribution operation and training centre in South Africa and Future Farm in Zambia.
"Among these key synergies are the emergence of a growing smallholder farmer segment product and application similiarities, shared consumer finance patterns and growing trade between the two regions," Collar added.
The AGCO Africa team will be headed by Nuradin Osman, vice president and general manager Africa.
He added, "The new regional structure will build on the significant progress that AGCO has made over recent years and further drive our customer service and business growth in Africa."