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Amethis has acquired a majority stake in Magriser Group, one of the pioneers in the distribution and installation of turnkey micro-irrigation and solar pumping systems
Magriser was one of the forerunners of the micro irrigation technique in Morocco. The Group offers a full line of micro-irrigation equipment ranging from basins coverings, PVC and micro-irrigation pipes to filtration and fertigation systems.
With its core business of distributing micro-irrigation equipment, Magriser also diversified its product portfolio by offering solar pumping systems and completed its solutions offering by proposing consulting and installation of turnkey micro-irrigation systems.
Magriser helps farmers every day to reduce water input while improving agricultural productivity. Magriser's irrigation systems save 100 million cu/m of water each year, the equivalent of the annual consumption of four million people in Morocco.
With Amethis support, Magriser is engaging in a new development phase. The Group plans on launching its own production unit for micro-irrigation pipes by the end of 2021 and ambitions to expand its activities to sub-Saharan Africa.
Simohamed Azzouz, CEO of Magriser, said, “One of the major challenges facing Morocco is water scarcity coupled with strong demographic growth. For more than 30 years, Magriser has been providing micro-irrigation solutions that enhance agricultural productivity while reducing water consumption. With the assistance of our resellers, we have participated in making this technological solution more democratic in Morocco. Our partnership with Amethis will help us toaccelerate the deployment of irrigation systems in Morocco and in Africa.”
Wilfried Poyet, investment director of Amethis who led the transaction, said, “We are very proud to partner with a young entrepreneur who has proven his ability to achieve strong performances for several years in a strategic area for the kingdom.”