Bayer has officially entered the premium strawberry market with a breakthrough variety that promises to transform how European growers approach soft fruit production.
Baya Solara, launched through the company's renowned De Ruiter brand, represents years of scientific innovation following Bayer's strategic acquisition of NIAB's strawberry breeding programme in 2023.
This June bearing cultivar arrives at a crucial moment for the industry. Global strawberry demand continues outpacing supply throughout the year, whilst growers face mounting pressure from disease threats, labour shortages, and quality expectations from increasingly discerning consumers.
"Our new variety Baya Solara is an exciting June-bearing cultivar and delivers impressive productivity and strong resistance to diseases like Phytophthora cactorum without compromising fruit quality. With this launch, we are targeting Northern Europe's rapidly growing protected cropping sector and offer growers new opportunities," said Swanny Chouteau, Portfolio Lead for the Europe Middle East and Africa region at Bayer's Crop Science division.
The variety tackles one of soft fruit production's most persistent challenges: crown rot caused by Phytophthora cactorum. This fungal disease has devastated countless harvests across Europe, making genetic resistance a genuine breakthrough for sustainable cultivation practices.
Beyond disease protection, Baya Solara delivers remarkable consistency. The fruits maintain impressive uniformity in size whilst resisting post harvest darkening, a critical factor for retail presentation. The flavour profile balances natural sweetness with optimal acidity, creating an eating experience that resonates with modern consumer preferences.
"Baya Solara is a strawberry that offers many benefits. For growers, it means a more productive and reliable harvest. For retailers, it delivers consistent, large, firm fruits with excellent shelf life, reducing waste and ensuring dependable quality. For families, it offers delicious strawberries that stay fresh longer, helping them reduce waste and enjoy every berry," said VK Kishore, Head of Global Product Innovation for Vegetables at Bayer's Crop Science division.
Initial availability covers the UK, Germany, and Benelux markets, targeting the region's expanding protected cropping infrastructure. The variety joins Bayer's growing strawberry portfolio, which includes the popular Malling Ace everbearing variety and the premium Malling Centenary June bearer.
This launch signals Bayer's serious commitment to soft fruit innovation, backed by extensive breeding resources spanning over 20 vegetable crops and thousands of seed selections worldwide.