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AGCO launches high-tech Fendt tractors in Africa

AGCO Corporation has launched four tractor machines in Africa from the high-tech brand Fendt at NAMPO Harvest Day in Bothaville, South Africa

IMG 20170516 WA0000Godfried Heydenrych, CEO at BHBW Southern Africa; Roland Schuler, BHBW; Amadou Coulibaly, minister of agriculture Ivory Coast; Senzeni Zokwana, minister of agriculture, Forestry and Fisheries of the Republic of South Africa; Gary Collar, senior vice president AGCO Corporation Asia Pacific and Africa and Nuradin Osman, vice president and general manager Africa AGCO Corporation. (Image source: AGCO)

The launch is a part of AGCO’s global growth strategy. Gary Collar, senior vice president of AGCO and general manager of Asia-Pacific and Africa (APA) region, said, “With this market launch, professional South African farmers can now manage their businesses with efficient and powerful Fendt machines.”

The four Fendt vario models –Fendt 200, Fendt 700, Fendt 900, and Fendt 900– are unique and versatile in specifications. The high-horsepower models have flexible belts, self-levelling front axle suspension system, front lift, large tyres, intelligent ballasting and tyre pressure assistants, variable four-wheel drive etc.

These are the fuel-efficient tractors that guarantee maximum comfort, ultimate driving safety and optimum traction from the light green land use to dynamic transporting, to heavy field or fleet use, thereby giving outstanding manoeuvrability.

“We are expanding our product strategy towards worldwide needs for professional farming under the toughest conditions. South Africa is fully integrated into this strategy and an important contributor to our growing ambition,” said Peter-Josef Paffen, vice president and brand director of Fendt.

“We developed the Fendt 2020 strategy. It stands for a strong worldwide growth for the Fendt brand and it’s intended to grow the production volume at the German tractor plant from this year of approximately 15,000 tractors to 20,000 in the year 2020,” he added.

South Africa became Fendt’s natural choice for launching these tractors, as the country is rapidly progressing towards developing an effective agricultural market with around 40,000 commercial farms, which together generate around 12 per cent of the country's GDP.

Nuradin Osman, vice president of Africa, contended that, “Introducing the Fendt brand in South Africa is another important step for AGCO and also a positive sign for future agricultural development in South Africa.”

AGCO has launch the tractors with their sales partner BHBW Holdings (Pty) Ltd which is a joint venture between the South African company Barloworld, and German company BayWa AG. This will fulfil South-African farmers’ long-time demand to launch Fendt tractors as the company have set standards in efficiency and performance in Europe.


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