Case IH, jointly with the local distributor Rouiba Matériel Agricole (RMA), plans to open a new assembly site in Constantine for the production of tractor models ranging from 55 to 98 hp to meet the growing demand in the Algerian market
The facility, which will be located in Constantine, in the north of Algeria is expected to bring the benefits of new job creation in the area. It will assemble Case IH tractors ranging from 55 to 98 hp to serve the domestic market. Production is expected to start in April 2017 with an initial workforce of 30 employees.
The firm is working with RMA to ensure that locally assembled products match the high quality levels Case IH is known for.
The new assembly plant will also have a positive social impact in the Constantine area thanks to the new jobs it will create – 30 in 2017, with the expectation of an increase as production steps up. In addition, the facility will rely on local manufacturers for the supply of specific components.
The facility will assemble the Case IH JX55 T, JX75T, Farmall 80JXM, Farmall 90JXM and JX95 Straddle tractor models, ranging from 55 to 98 hp. These are Case IH’s best-selling tractors in the country, which are in particularly high demand among the small to medium-sized farms of the northern region of the country, the most agricultural area in Algeria.
Chouba Salim, one of the first agents of Case IH distributor Rouiba Matériels Agricoles (RMA), is also a small farmer in the Constantine region. Salim’s farm is very typical of the area and he is loyal Case IH customer, “I really appreciate the Case IH JX75T 4WD and JX95 4WD tractors I have; they are extremely versatile, reliable and come at a price well within my budget. They are very well suited to the conditions here, and the basic cab version is ideal for the cold temperatures we can get in this region.”
Case IH has established a strong partnership with RMA to provide the professional and efficient support customers need. Headquartered in Algiers, RMA brings to customers the experience it has gained in more than 50 years of operation in the agricultural equipment sector. It provides sales and service support through 12 Agents, 12 Points of Sale and three Workshops. Case IH and RMA are investing to further extend the distribution network with 10 additional agents and four more points of sale.
“Case IH has built a good reputation and loyal customer base,” commented Melouk Salim, general manager of RMA. “This is due to the excellent quality of the products, as well as the fact that it offers different services that customers appreciate. The excellent quality/price ratio and outstanding service that Case IH delivers, it is undoubtedly the market leader for 75 hp tractors.”