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Case IH’s participation at the second Agricultural Dealers and Manufacturers Association (ADMA) Agrishow was a success with its product display and demonstrations attracting big crowds, the company reports

Agrishow 2Case IH’s display stand at the event showcased the brand’s full range of tractors and other products for Zimbabwean farmers. (Image Source: Case IH)

Case IH and its distributor Agricon Equipment Zimbabwe exhibited at the second ADMA Agrishow, which was recently held in Harare, Zimbabwe, from the 2nd to the 4th of June.

According to the company, Case IH’s stand stood out for its well laid out, and comprehensive product display. Spread over a large area it showcased the brand’s full offering of tractors: the high performance utility JXT Series, the JX Straddle models in 2 and 4 wheel drive, the Farmall JXM and Farmall A in ROPS version, the 140 hp Maxxum with cab, and the Puma range. The line-up also included the powerful Magnum and Steiger tractors, plus the high-precision sprayers. These are machines which are specifically designed for medium and large scale farming operations. A Case IH Axial-Flow 7130 combine harvester completed the display.

Product demonstrations conducted at the event generated a lot of interest, with the Magnum 340 tractor and Case IH Patriot Sprayer 3230 proving particularly popular with the public, the company reported.

Visitors to the stand also had the opportunity to learn more about Agricon’s customer-centred approach to sales and the services they provide in collaboration with Case IH.