twitter RSS Feed linkedin acp contact

Precision farming key, says CNH’s Antonio Marzia

CNH Industrial’s Antonio Marzia has spoken of the growing importance of precision farming

Precision farming key says CNHs Antonio Marzia Marzia said telematics is one of the most important developments in precision farming. (Image source: Tim/Flickr)

At Expo Milano 2015 last week, the vice president of precision solutions and telematics operations at the agricultural equipment manufacturer gave a presentation on the revolution in agricultural technologies.

New technology had an important role to play in sustainable agriculture, Marzia said, adding that one of the most important new developments in precision farming was the advent of telematics.

“Telematics data is creating new opportunities which will require open, secure and accessible data systems,” said Marzia, adding that “CNH Industrial is well positioned for this evolving market structure”.

Telematics allow for the wireless transfer of data from machines at work to the farm office, enabling real time monitoring and two way communications, whether for the optimisation of a single machine or that of all farming processes.

The introduction of telematics and other precision farming solutions into agricultural machinery around the world will improve efficiency and productivity, and be key to ensure the world’s growing population is fed, Marzia said.

CNH Industrial offers a range of precision farming solutions spanning the crop production phases of planting, growing, harvesting and planning through the company’s global agricultural machinery brands, Case IH and New Holland Agriculture.


LATEST NEWS IN Machinery & Equipment

AGRIFARM lubricants keep agri equipment in top-notch condition

AGRIFARM lubricants keep agri equipment …

AGRIFARM lubricants have proved extremely successful even under the toughest conditions, thereby offering the highest level of reliability for agri vehicle fleets

AfDB supports digital platform to help women farmers

AfDB supports digital platform to help w…

Blaatto, a digital platform recently launched by UN Women and a part of the UN agency’s Buy From Women initiative, will target women smallholder farmers and members of women-led agricultural...

Ishida to demonstrate packing solutions at Propak

Ishida to demonstrate packing solutions …

Ishida East Africa will showcase its value-for-money multi-head weigher and bagmaker combination for the snacks sector and the latest integrated checkweigher and metal detector model for comprehensive quality control checks,...

STEYR tractor wins product design award

STEYR tractor wins product design award

The Red Dot Design Award, one of the world’s largest design competitions, has recognised the STEYR Terrus CVT tractor as a winner in the ‘Product Design’ category

TOMRA Food launches premium sorting machine for vegetables and fruit

TOMRA Food launches premium sorting mach…

TOMRA Food has launched the TOMRA 5C premium sorting machine, with the company’s unique biometric signature identification technology, for frozen vegetables

Clariant launches drone-assisted pest management

Clariant launches drone-assisted pest ma…

Clariant has launched Synergen DRT, the drift control agent and biological activator specifically for drones

Prev Next

OTHER RELATED ARTICLES - Machinery & Equipment

Bobcat’s new telescopic loader for heavy-duty farm jobs

Bobcat’s new telescopic loader for heavy…

US farm equipment manufacturer Bobcat has launched new telescopic loader TL358+ AGRI specially designed for agricultural applications and heavy-duty farm jobs

Kenyan farming software solution wins prize

Kenyan farming software solution wins pr…

Software developed by four Kenyan university students to help farmers monitor weather and soil conditions has won a US prize

Celli presents soil cultivation solutions in Africa

Celli presents soil cultivation solution…

Celli, Italian leader in design, construction and distribution of professional machines for soil preparation, has presents new multi-purpose solutions for soil cultivation in Africa

Volvo Penta to unveil Stage V-compliant engines at EIMA

Volvo Penta to unveil Stage V-compliant …

Volvo Penta will present a range of Stage V-compliant products and solutions that meet the needs of farmers and agricultural companies at EIMA exhibition in Bologna from 7-11 November 2018

Ishida to demonstrate packing solutions at Propak

Ishida to demonstrate packing solutions …

Ishida East Africa will showcase its value-for-money multi-head weigher and bagmaker combination for the snacks sector and the latest integrated checkweigher and metal detector model for comprehensive quality control checks,...

LEMKEN unveils new field sprayer

LEMKEN unveils new field sprayer

LEMKEN has launched self-propelled field sprayer Nova for a variety of operations

President Museveni orders 20 tractors for Ugandan farmers

President Museveni orders 20 tractors fo…

President Museveni has ordered for the delivery of 20 tractors worth US$870,000 to 20 groups of farmers across Uganda

Case IH exhibits its tractor and baler offering at SIAM 2018

Case IH exhibits its tractor and baler o…

Case IH and its Moroccan distributor, Hydrau Mac, showcased the brand’s wide offering of tractors and balers at SIAM 2018, the major international fair which took place in Meknès, Morocco...

New AEROSEM front hopper seed drill from Pöttinger

New AEROSEM front hopper seed drill from…

Pöttinger, the specialist for tillage and seed drill technology, has introduced its new range of AEROSEM pneumatic seed drills

New Holland and the Climate Corporation partner to deliver two-way data sharing

New Holland and the Climate Corporation …

New Holland Agriculture and The Climate Corporation, a subsidiary of Monsanto Company, has announced a new partnership that will extend and develop a portfolio of data sharing capabilities to help...

AGCO see 1.7 per cent increase in EAME in Q3 2016

AGCO see 1.7 per cent increase in EAME i…

AGCO reports their third quarter results with some growth in Europe/Africa/Middle East (EAME)  AGCO, the worldwide manufacturer and distributor of agricultural equipment, has reported net sales of approximately US$1.8 bn for...

Pöttinger leads German idea management awards

Pöttinger leads German idea management a…

Pöttinger, Austria’s agricultural machinery manufacturer, has won first place at the German Idea Management Awards

Prev Next