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The Deutz-Fahr Arena: another step into the future

Now that the new tractor factory in Lauingen on the Danube is almost complete, the SDF Group has taken another step towards the future

The new Deutz-Fahr Arena, a state-of-the-art visitor and training centre, is being built on an area covering 3,800 square metres, directly facing the new assembly plant. 

In total, the entire complex offers interior space measuring 38,000 cubic metres. The two storey building includes a tractor showroom, the Deutz-Fahr museum, a cinema and a shop, as well as conference and training rooms. An extensive test track is also being planned. Here visitors will be able to find out all about this brand of high-tech tractors made in Germany, experiencing individual models up close and in person.

‘The visual design of the Deutz-Fahr Arena is a perfect match for the new tractor factory. Both building sites now represent the Deutz-Fahr brand essence excellently, high technology made in Germany,’ says Rainer Morgenstern, spokesman for the management board of Deutz-Fahr in Germany. ‘Furthermore, many possibilities have opened up thanks to the new infrastructure, presentation and conference technology, as well as the gastronomy on offer. In the future, we will receive more than 10,000 visitors a year here and train 3,000 dealers with cutting-edge equipment.’

Construction of the new DEUTZ-FAHR ARENA began in May 2016. The site will be complete and ready for use in the beginning of 2017.