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The fifth edition of the exhibition delivered strong participation, high-level networking and tangible outcomes for food security and agribusiness innovation across the MENA region.(Image Credit: VIV MEA)

Event News

VIV MEA 2025 has concluded on a high note, reinforcing its status as the leading feed-to-food B2B trade platform for the Middle East and Africa.

The fifth edition of the exhibition delivered strong participation, high-level networking and tangible outcomes for food security and agribusiness innovation across the MENA region.

Held from November 25–27, 2025 at ADNEC, Abu Dhabi, the event welcomed 10,830 professional visitors and 144 industry leaders from more than 110 countries. A total of 505 exhibitors from 49 countries showcased cutting-edge technologies and solutions spanning animal protein production, animal health, breeding and hatching, croptech, feedtech, food engineering, feed ingredients and additives, aquaculture and allied sectors.

Over three intensive days, VIV MEA 2025 served as a dynamic marketplace for knowledge exchange, business development and strategic partnerships. Industry stakeholders explored emerging trends shaping the future of livestock, poultry, dairy and aquaculture, while decision-makers connected with innovators driving efficiency, sustainability and resilience across the feed-to-food value chain.

A key strength of the event was its strategic partnership with the Abu Dhabi Agriculture and Food Safety Authority (ADAFSA), underscoring a shared commitment to food safety, sustainable agriculture and regional food security. Majed Musabah Almemari, Hay Supply and Storage Section Head at ADAFSA, said, “Supporting VIV MEA 2025 gave ADAFSA valuable opportunities to strengthen its role across the feed-to-food value chain. The event enabled our teams to engage directly with international experts, learn about the latest technologies, and exchange knowledge on food safety, animal health, and sustainable farming.”

He added, “It also enhanced collaboration with global and regional industry partners, opening doors for joint initiatives and innovation projects. Overall, participating in VIV MEA helped us benchmark our practices, adopt new ideas, and reinforce Abu Dhabi’s leadership in applying advanced and sustainable agricultural solutions.”

VIV MEA 2025 also stood out as a world-class hub for regional food security, covering the full spectrum of animal husbandry, including poultry, dairy, fish, shrimp, eggs, cattle, goats and camels. International participation increased significantly, with major pavilions from the United States, Korea and France, which hosted the largest national pavilion. The exhibition floor was fully sold out, highlighting the event’s growing relevance.

 Anne-Marie Brault, Business France - French pavilion for agriculture said,“The French Pavilion at VIV MEA 2025 embodies France’s strategic ambition to strengthen economic ties and foster trade partnerships across the MENA region. By showcasing the excellence of French agrifood companies, we aim to create synergies that accelerate growth, open new markets, and deliver sustainable solutions for global food security. This event is a cornerstone for building long-term collaborations that reinforce France’s leadership in animal production and innovation worldwide.” 

, South Africa’s FMD outbreak underscores the urgent need for stronger government action, rapid vaccination, and strategic support for the agricultural sector to safeguard food security.

Livestock

Farmers across South Africa are warning that foot and mouth disease (FMD) is spiralling out of control, with the outbreak now affecting seven provinces and leaving the agricultural sector in crisis.

The disease has spread to KwaZulu-Natal, Gauteng, Free State, Mpumalanga, North West, Limpopo, and the Western Cape, causing severe disruptions to livestock farming, export markets, and food prices.

The outbreak, which began in early 2025 after infected cattle from KwaZulu-Natal were sold at auction, has forced the government into the spotlight. Farmers report that delays in response and vaccine shortages have allowed FMD to spread rapidly, while regulations prevent them from vaccinating their herds independently. Even when livestock show signs of illness or die, farmers must wait for official intervention.

Agriculture Minister John Steenhuisen initially downplayed the scale of the crisis but later admitted the situation was serious, stating, “This is a battle we are not winning.” He has promised a national vaccination programme starting February 2026. However, experts and farmers say this initiative comes too late. So far, just over 931,000 cattle have been vaccinated, a fraction of the national herd, with estimated costs to vaccinate all cattle exceeding R5.4 billion.

Testing facilities are also under pressure, leading to long delays for lab results and enabling further spread of the disease. Freedom Front Plus MP Dr Wynand Boshoff criticised weak leadership, noting that “testing delays mean animals recover while others become infected.”

The Southern Africa Agri Initiative has called for the outbreak to be declared a national disaster. Chief executive Francois Rossouw highlighted that such a declaration would enable faster funding, more staff, stricter movement controls, and improved communication. “It would allow vaccines, roadblocks, disinfectants and lab support to be rolled out quickly,” he said, emphasising that family farmers are bearing the brunt of the crisis and are largely left to cope on their own.

With rising meat and dairy prices, export bans, and the livelihoods of countless farmers at risk, South Africa’s FMD outbreak underscores the urgent need for stronger government action, rapid vaccination, and strategic support for the agricultural sector to safeguard food security.

Natural Mineral Solutions elevate turf and horticulture performance. (Image credit: Pratley)

Horticulture

Across the turf management and horticulture sector, professionals are increasingly turning to natural solutions to overcome long standing soil related challenges.

Maintaining healthy turf and productive landscapes has become more complex as soil conditions directly affect plant performance, water efficiency and maintenance costs. Two of the most common problem soils remain sandy soils, which lose nutrients rapidly through leaching after rainfall or irrigation, and clay soils, known for poor drainage and restricted root development. These limitations often result in stressed plants, increased water use and higher ongoing management expenses, particularly in water scarce regions such as parts of South Africa.

In response, the industry is embracing naturally occurring minerals that enhance soil structure while improving nutrient availability. A growing focus has been placed on zeolite minerals, which are valued for their ability to support sustainable turf and horticultural practices. One notable example is Vulture Creek Clino, a solution derived from clinoptilolite, a naturally occurring zeolite. Zeolites are recognised for their strong ion exchange properties, allowing them to capture essential nutrients such as potassium and ammonium and release them gradually within the root zone. This process ensures plants receive nutrients when they need them most, reducing losses and improving fertiliser efficiency.

By integrating mineral based amendments into turf and landscape fertiliser programmes, professionals are seeing measurable benefits. These include better water retention at root level, lower reliance on frequent fertiliser applications, reduced irrigation needs and stronger, healthier turf. Developers and landscape managers report visible improvements in lawn quality alongside reduced maintenance demands.

As sustainability continues to shape modern horticulture, natural mineral based products are emerging as practical, environmentally responsible tools that support long term soil health while delivering consistent performance in demanding conditions.

These wireless temperature and humidity sensors are ideal for a wide range of uses. (Image credit: MultiTech )

Machinery & Equipment

MultiTech Wireless Air Temperature and Humidity Sensors are advanced, long-range IoT devices designed for precision environmental monitoring using the LoRaWAN wireless standard.

These innovative sensors use airflow to accurately measure temperature and humidity levels, and they automatically send alerts over the network when readings rise above or fall below preset thresholds, ensuring timely action for critical applications.

Features & Durability:

Equipped with a fully integrated internal antenna and two types of tamper detection enclosure tamper (detects if the sensor housing is opened) and wall mount tamper (detects removal from mounting) these sensors provide robust security. They support over 200,000 transmissions on a single battery, with an expected lifespan of 5 to 10 years depending on usage. Over-the-air configuration allows flexible in-field setup, while automatic low battery reporting and supervisory messages keep users informed.

Applications:

These wireless temperature and humidity sensors are ideal for a wide range of uses, including industrial temperature monitoring, detecting freezing temperatures to protect plumbing, monitoring cooling system failures, ensuring restaurant food safety, and monitoring heat conditions in second homes or remote buildings. Their open architecture allows seamless integration into existing IoT platforms, making them a cost-effective and scalable solution for businesses, smart buildings, and industrial environments.

Key Benefits:

Long-range wireless connectivity, low maintenance, customisable design, and reliable performance make MultiTech sensors essential tools for proactive environmental management. They empower users to monitor conditions in real time, reduce operational risks, and ensure safety and efficiency across multiple settings.