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Tractor of the Year awards ceremony at EIMA 2021

The 44th edition of EIMA International 2021 will host the Tractor of the Year awards ceremony, and feature a parade of the fourteen finalist models

The Bologna-based event focuses on new products and offers a wide-ranging showcase for Tractor of the Year, the competition promoted by Trattori magazine, that selects the best models among those produced during the year, and awards prizes to the winners from different categories.

During the exhibition, the awards ceremony will be held for four models - Tractor of the Year, Best Utility, Best of Specialised and Sustainable TOTY - that have been selected on the basis of votes cast by an international jury of 26 journalists from trade publications.

The Tractor of the Year event will be a major attraction throughout the five days of the event. It is expected to be one of the most interesting new features of this year's EIMA International.

The open-air arena within the exhibition complex, between halls 37 and 35, has been chosen to display the finalist tractors. The audience can expect to see the fourteen models that competed for the "Tractor of the Year" on display in the open-air arena, while a speaker will introduce the technical features of each of the models. 

TOTY is an important promotional and marketing platform for the manufacturers of the tractor sector, which is able to develop substantial technological innovations every year, improve vehicle performance, and capture new user segments.

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IFTEX 2026 signals strong confidence in a changing global floriculture market (Image credit: IFTEX)

Event News

The International Flower Trade Exhibition returns to Nairobi from 2 to 4 June 2026 with a renewed sense of purpose and growing industry confidence

After a record setting edition in 2025, this year’s event is expected to welcome more than 200 exhibitors for the first time, highlighting both the resilience of the sector and the rising importance of East Africa in the global flower trade.

Last year’s event at the Visa Oshwal Centre brought together 189 exhibitors from 18 countries. Building on that success, IFTEX 2026 reflects an industry that continues to invest in growth despite uncertain global conditions. Companies across breeding, production, logistics, and postharvest solutions still view the exhibition as a key platform for meaningful business connections.

The event takes place at a time when international trade faces ongoing pressure. Supply chains remain unpredictable, freight costs shift frequently, and currency fluctuations continue to affect planning. Yet these challenges have only increased the value of meeting in person. For many businesses, 2026 is a crucial year for making decisions that will shape future competitiveness, and IFTEX offers a space to assess risks and build reliable partnerships.

Participation at record levels sends a clear message that the industry is moving forward rather than waiting for stability. Breeders will introduce new varieties that meet changing consumer demand, while growers will present improved quality and consistency. Service providers are expected to focus on efficiency, sustainability, and smarter logistics.

Kenya remains central to this global story. As one of the leading flower producing nations, it offers buyers direct access to high quality products, innovative growing methods, and strong export capabilities. The continued growth of IFTEX reflects confidence in the country’s role within the international market.

Sustainability and innovation will once again shape discussions. From environmental standards to digital solutions, the sector is adapting quickly to meet both regulatory demands and market expectations.

IFTEX 2026 arrives at a defining moment. It is not just an exhibition but a place where decisions are made, connections are strengthened, and the future of floriculture begins to take shape.

Natasha Hall as Vice President VIV Worldwide. (Image credit: VIV WORLD)

Poultry

VIV Worldwide is entering a new phase of global development with the appointment of Natasha Hall as Vice President VIV Worldwide by Royal Dutch Jaarbeurs | VNU Group.

The move signals a renewed focus on expanding the international reach of the VIV brand and strengthening its role as a leading platform for the global livestock and agrifood industry. The announcement also comes at an important time as preparations gather pace for major upcoming VIV events around the world.

The appointment arrives just months ahead of VIV Europe 2026, which will take place from 2 to 4 June at Koninklijke Jaarbeurs in Utrecht. This edition is particularly significant as it marks the 25th anniversary of the event, one of the most recognised trade gatherings for professionals across the feed to food chain. At the same time, the organisation is also preparing to launch VIV Select India, which will make its debut from 22 to 24 April in New Delhi, opening new opportunities in one of the fastest growing livestock markets.

Hall’s promotion reflects the organisation’s confidence in her leadership and international outlook. Jeroen van Hooff, President and CEO of Royal Dutch Jaarbeurs, emphasised the impact she has already made within the organisation. "From the very start of her time at Jaarbeurs in 2025, Natasha has made a clear mark on the development of VIV Asia, where her international work experience and strategic vision contributed to growth, positioning and market connection. Her new role sets her up for the next step within the organisation and for further developing VIV as a globally leading B2B platform for the poultry and livestock sector."

In her new role, Hall will oversee the complete global VIV portfolio across Asia, Africa, Europe and the Middle East and Africa region. Her responsibilities include the international VIV trade shows along with VIV Connect and the VIV Trade Forums. A key priority will be expanding the global network of exhibitors, visitors and industry partners while strengthening the international visibility of the VIV brand.

With more than a decade of experience in the exhibitions industry in Dubai, Hall brings strong international expertise to the role. "I see VIV as a unique global platform that brings together the entire feed to food chain, and I consider that integrated approach to be an important differentiating strength," said Hall.

Her appointment also comes during a milestone year for the brand. VIV Europe 2026 will celebrate its 25th edition and will also mark the decision to move the event to a biennial schedule from 2028 onwards. "VIV Europe has grown into a reliable and forward-looking platform where strategy, technology and business come together. The anniversary edition in June will once again bring hundreds of international exhibitors and thousands of professionals from the global feed to food chain to Utrecht — a recognised hub for agrifood innovation, science and sustainable chain development."

Morocco steps forward in global agriculture support programme

Agriculture

Morocco has been named among seven priority countries under the U.S. Department of Agriculture (USDA) “Food for Progress” program for 2026, a major initiative valued at US$226mn aimed at boosting agricultural development and trade

This decision places Morocco in a strong position to benefit from international support focused on strengthening its agricultural future.

The programme is built to encourage agricultural productivity, infrastructure development, and stronger value chains across developing economies. What makes it distinct is its trade based mechanism, where the United States sells its agricultural goods within partner nations and reinvests the funds into local development projects. This model supports farmers on the ground while also creating new trade opportunities.

Morocco joins a diverse group of countries including Bangladesh, Bolivia, Ecuador, Philippines, Sri Lanka, and Thailand. Each nation will take part in programmes lasting around five years, with funding generally ranging between US$28mn and US$35mn.

While the exact areas of focus in Morocco are yet to be confirmed, attention is expected to fall on pressing agricultural needs. These include improved irrigation systems, climate resilient farming methods, and better access to markets. Such efforts are particularly important as the country has experienced several years of drought, placing strain on both production and water supply.

Morocco’s inclusion also reflects its wider importance in global agriculture. It remains one of Africa’s largest importers of food, showing strong and rising demand. At the same time, it plays a key role as a major exporter of phosphate fertilisers, which are essential to farming systems around the world.

More broadly, the programme connects development with trade growth, encouraging modern farming practices and stronger private sector involvement. For Morocco, this support is expected to improve productivity, build resilience, and support long term economic progress. It also strengthens ties with the United States, marking a step forward in shared agricultural goals.

Nigeria partners with Nestlé to build skills and transform dairy production (Image credit: AgroNigeria)

Machinery & Equipment

The Federal Government of Nigeria has taken a fresh step towards improving its dairy sector through a new agreement with Nestlé Nigeria Plc.

This partnership will lead to the creation of a Dairy Technical Skills Development Centre in the Federal Capital Territory, aimed at strengthening local production and improving the livestock value chain.

Speaking in Abuja, the Minister of Livestock Development, Idi Mukhtar Maiha, described the agreement as more than a formal step. He explained that it is a practical move to tackle one of the sector’s biggest challenges, which is the lack of technical knowledge and hands on farming skills.

Despite Nigeria’s large cattle population, dairy output remains low. The Minister pointed out the gap clearly, stating, “The reality is that our traditional pastoral systems currently yield an average of merely one to two litres of milk per cow daily.” He explained that this situation is caused by several long standing issues.

“This low productivity is directly linked to a systematic deficit in modern husbandry practices, inadequate feed formulation and lack of clean portable water, as well as impact of climate change and a lack of proficiency in essential areas such as artificial insemination, herd health management and milk hygiene leading to huge post-harvest losses,” he added.

The new centre is expected to serve as a place where farmers can gain real experience and learn modern techniques. Maiha stressed the importance of practical learning, saying, “We are actively aware that theoretical knowledge, while important, cannot substitute for hands-on experience in farm management.”

He also highlighted the need to meet global standards. “Therefore I have directed that the curriculum for this centre must be rigorously benchmarked against the best standards in the global dairy industry.”

The training will focus mainly on practical work, covering areas such as breeding, animal care, feeding, hygiene, and farm management.

Nestlé Nigeria also shared its commitment to the project, noting its ongoing investment in dairy communities. “Through the project, Nestlé Nigeria has invested over 1.8 billion Naira to support dairy communities in and around Pai-Konkore and the Luger grazing reserves.”

This initiative is expected to improve productivity, increase farmers’ incomes, and reduce Nigeria’s reliance on dairy imports.