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Tractor of the Year awards ceremony at EIMA 2021

The 44th edition of EIMA International 2021 will host the Tractor of the Year awards ceremony, and feature a parade of the fourteen finalist models

The Bologna-based event focuses on new products and offers a wide-ranging showcase for Tractor of the Year, the competition promoted by Trattori magazine, that selects the best models among those produced during the year, and awards prizes to the winners from different categories.

During the exhibition, the awards ceremony will be held for four models - Tractor of the Year, Best Utility, Best of Specialised and Sustainable TOTY - that have been selected on the basis of votes cast by an international jury of 26 journalists from trade publications.

The Tractor of the Year event will be a major attraction throughout the five days of the event. It is expected to be one of the most interesting new features of this year's EIMA International.

The open-air arena within the exhibition complex, between halls 37 and 35, has been chosen to display the finalist tractors. The audience can expect to see the fourteen models that competed for the "Tractor of the Year" on display in the open-air arena, while a speaker will introduce the technical features of each of the models. 

TOTY is an important promotional and marketing platform for the manufacturers of the tractor sector, which is able to develop substantial technological innovations every year, improve vehicle performance, and capture new user segments.

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EIMA 2026 aims to bridge demand-supply gap in agritech.

Event News

ICE will bring together as many as 830 business operators at a special programme of business-to-business meetings during the 47th edition of EIMA International that is set to convene at the Bologna Exhibition Centre from 10 to 14 November

With visitors already confirmed from 150 countries, the programme further scaled the event's international standing. “EIMA is in tune with new marketing requirements and allows for the ‘tailor-made’ planning of business meetings,” said Simona Rapastella, the director-general of FederUnacoma, the Confindustria federation representing the agricultural machinery sector and organiser of EIMA International. 

Manufacturing activities are becoming concentrated only to the most receptive regions, leading to a fragmented market. “To facilitate the ‘matching’ of supply and demand for technologies, the exhibition is expanding its international scope," Rapastella said, “and is rolling out specific initiatives for foreign businesses by strengthening the system of business-oriented services”.

There will be 650 foreign exhibiting companies at EIMA 2026 – out of a total of 1,800 already confirmed – representing 45 countries. The number of foreign visitors is expected to rise compared with the previous edition (2024), which recorded more than 63,000 attendances.

"EIMA is in tune with the new demands of marketing and promotes a ‘tailor-made’ approach to business management,” added Simona Rapastella, “but it also takes account of the macro-economic context, to focus on the variables that may influence the agricultural machinery sector; and the political context, which is crucial both for the development of sectoral strategies in different parts of the world and for identifying financial instruments that can support investment in the coming years.”

This year's theme, 'Drought in African agriculture: Economic and social costs', will take note of the current climatic and environmental emergencies facing the African continent and to analyse the repercussions these may have on the economies and social systems of many countries. 

Senegal has partnered with FAO to address livestock theft.

Cattle

As part of National Integrated Livestock Development Programme (PNDIES), Senegal will be initiating a digital identification and traceability network pilot for farm animals 

The approximately US$1.7mn programme will involve the use of electronic chips, ear tags and connected collars to establish a strong livestock network, informed PNDIES coordinator, Dame Sow. 

This is anticipated to bring about a positive change in Senegal's livestock scene which has been frequently dealing with theft challenges. Data from the Food and Agriculture Organization (FAO) reveals that between 22,000 and 30,000 animals are stolen annually, driving financial losses to roughly $3.2 million every year. 

With the support of FAO, Senegal addressed the challenge by setting up community intelligence networks alongside a validated National Livestock Identification and Traceability System. The project saw the involvement of local tech start-ups for the deployment of IoT monitoring tools and a costed execution plan. 

Identifying that the reach of the problem extended beyond borders, Senegal partnered with FAO in February to host delegates from 15 West African nations in Dakar. The outcome of the session was a proposal for a cross-border initiative focused on digital tracking, early warning networks, and unified judicial frameworks.

In April 2026, the Regional Veterinary Committee adopted a roadmap to standardize digital identification systems across member states—aiming to curb theft while simultaneously smoothing regional trade, managing transhumance routes, and easing pastoral conflicts.

Moving forward, Senegal's primary hurdle will be executing these legal frameworks and digital tools effectively on the ground.

Google and the Gates Foundation commit over US$100mn to scale AI tools for smallholder farmers across Africa. (Image source: Gates Foundation)

Agriculture

Google and the Gates Foundation have announced an expanded initiative to bring artificial intelligence (AI) tools to 200 million smallholder farmers across Sub-Saharan Africa and South Asia

The programme will provide support for climate forecasting, agricultural productivity and resilience, backed by more than US$100mn in combined funding and dedicated technical expertise from Google researchers.

Announced on 18 September, the multi-year initiative aims to extend the reach of existing AI applications from 50 million farmers to 200 million, focusing on climate adaptation and food security. Funding, research and engineering assistance will support organisations developing and deploying these solutions at scale.

“No matter where they farm, people deserve access to the weather, crop, and soil information that can mean the difference between a good harvest and a failed one. When that information reaches farmers at scale, it’s transformational for their families, their communities, and their economies. We’re proud to work with Google, agricultural partners, and governments across Africa and South Asia to put AI to work solving a problem that climate change is making more urgent,” said Mark Suzman, CEO of the Gates Foundation.

“Our collaboration with the Gates Foundation is about turning the extraordinary potential of computational science into solutions that can make a real difference in people’s lives,” said Maggie Johnson, global head and vice-president of Google.org. "That means going beyond building AI for the Global South to building it alongside the people and communities it is designed to serve. Together, we’re connecting frontier AI with the farmers who feed a third of the world.”

Smallholder farmers operate more than 500 million farms worldwide, most covering less than two hectares, and produce nearly 35% of the world’s food. However, many remain vulnerable to unpredictable weather and lack access to satellite information, financial services and public support that could help them manage agricultural risks.

The Gates Foundation and Google will build on several initiatives to address these challenges.

Strengthening local innovation

The programme will provide funding, computing resources and technical assistance to researchers and innovators working within local ecosystems. Partners include Wadhwani AI and Digital Green in India. The approach aims to ensure that local expertise, data governance and intellectual property remain rooted in the regions where solutions are developed and implemented.

Delivering more precise local weather forecasts

Although meteorologists have access to sophisticated forecasting tools, smallholder farmers often lack weather information detailed enough to guide decisions at individual farm level. The initiative will help bridge this gap by integrating advanced AI forecasting into TomorrowNow, a climate platform co-funded by the Gates Foundation, the UK’s Foreign, Commonwealth & Development Office (FCDO) and Google.org.

Improving the identification of smallholder farms

An estimated 85% of agricultural holdings worldwide are smallholder farms. Their relatively small and irregularly shaped plots can be difficult to distinguish using conventional satellite imagery. As a result, farmers may face difficulties verifying land ownership or cultivation cycles when seeking government programmes, insurance or subsidised agricultural inputs.

To address this challenge, the initiative will build on Google’s Agricultural Understanding Platform, a suite of AI foundation models developed for farmers, government agencies and businesses. The platform is designed to map field boundaries at sub-metre resolution and track crops throughout the growing season.

Google combines satellite imagery from third-party providers with AI to identify smallholder plots and crops, reducing reliance on expensive manual surveys. Meanwhile, the Gates Foundation is funding partners involved in local imagery collection and working with agricultural ministries and CGIAR research centres to prioritise important staple crops.

The Agricultural Land Use (ALU) data layer, one of the most accessed layers on Google Earth and part of Earth AI, already covers India, Malaysia, Vietnam and Indonesia. Further deployments are under way in Kenya, Uganda, Ghana, Rwanda, Zambia and Nigeria. This information can help farmers receive more tailored weather alerts and access additional assistance, including government credit programmes.

Advancing agricultural research and technology

The combined US$100mn commitment is also supporting regional research and infrastructure. This includes collaboration with CGIAR to accelerate the development of crop varieties capable of withstanding drought, heat and disease.

Another priority is improving access to agricultural information in local languages. The initiative will support the development of open-source speech and text datasets covering more than 40 African languages, working with regional networks such as the Masakhane Research Foundation and Digital Umugunda.

These organisations, alongside numerous other partners, will share expertise and coordinate progress through the AI Collaborative: Food Security. The initiative recognises that tackling complex agricultural challenges requires cooperation between technology developers, researchers, governments and local organisations.

Through this expanded partnership, Google and the Gates Foundation aim to turn advanced AI research into practical tools that help farmers manage climate risks, improve harvests and strengthen resilience. By investing in regional institutions, infrastructure and expertise, the programme also seeks to ensure that AI solutions can be deployed widely while being developed and sustained by the communities they are intended to serve.

MTC's PE2 re­inforced gloves can be a good fit for sugarcane farmers.

Machinery & Equipment

Mbabane Trading Company (MTC) is offering a wide range of farming essentials from protective clothing and foot­wear to reliable hand tools that will support farmers withstand any demanding conditions while in the field

MTC designs its products with practicality, durability and value in mind to suit farmers' needs. To address mud exposure, for example, MTC's Egoli boots serve as sturdy footwear. Its Jons­son reflective overalls is a practical workwear, which also retains visibility to protect workers working around vehicles, machinery or in low-light conditions.

MTC's PE2 re­inforced gloves can be a good fit for sugarcane farmers who have to work around sharp cane leaves under wet conditions, tackling mud, dust and long working hours. Lasher cane knives with a solid blade and wooden handle, which are widely used in sugarcane farming, are also available at MTC. Farmer files are offered as well for sharpening and the maintenance of farm tools. 

Cutting and maintenance tools besides, MTC also stocks safety goggles for eye protection against dust, debris and other hazardous exposure. 

MTC's strategy is driven by farmers' safety, with quality gear designed to make life easier for them. Of everyday items, it supplies Jerry cans for the transportation and storage of liquids around the farm.

MTC's store at Unit 2, Riverside Centre at the Mbabane Industrial Site serves as a convenient one-stop shop for farmers.